Everything we do, say and think about is concerned with design. We ideate on how we create, how we are creative, and what can be defined as innovative by us. Our computational research team, p.art, is another nucleus that supports our vision of how we can contribute to the built environment.
There is an emotional and social aspect to our design-led approach, but it also has proven commercial credentials in a world where only the best designs are now able to stand out from the crowd. Our approach emerges from a simple tenet, to continuously and relentlessly challenge the status quo on everything we do. It is a simple principle, but following it requires an enormous amount of hard work. We work tirelessly to engage with academia ensuring that we stay connected to leading-edge research, whilst interfacing with the industry institutions that influence construction best practice.